The video’s will be 30 seconds long and allow users to upload, edit and share clips directly on the platform, according to the company blog. Twitter will now also allow group direct messages.
The move has been anticipated since late last year as the brand showed signs that it will create its own video service. Earlier in the year (Jan 2015) a Twitter spokesperson announced that 2015 will be a big year for video, during its Twitter4Movies event.
Declan Burke, paid social operations director for iProspect UK told Marketing Week the move will allow brands to capture video content in real-time, make Read full story ›
Source: Marketing Week
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