By Seb Joseph

Twitter is letting brands pay to appear in users’ following lists, an advertising ploy Star Trek actor William Shatner has become one of the first to highlight and critcise for violating the integrity of users’ accounts.

The social network appears to be selling ad space in the lists of accounts its users follow.

Advertisers are placed into following lists with a “Promoted” icon next to the brand logo, even if the user is not following them. The ads only appear as listed and are not highlighted but it represents an opportunity for brands to extend their reach away from social network’s traditional Read full story ›

Source: The Drum