Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.
The study analysed the intentions and concerns of more than 50 global advertisers who collectively have an annual ad spend of more than $80bn. The research found that around two thirds plan to increase spend with 12% maintaining the same levels and 21% indicating they will reduce online spend.
The investments come despite strong concerns around the ability to track performance, with 62% of respondents reporting that they are Read full story ›
Source: The Drum
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