Taxi services Uber and Lyft have paired up with Mothers Against Drunk Driving (MADD) for New Year’s Eve, when they will donate $1 for every one spent on a ride home that night.
The promotions, aimed at helping reduce the likelihood of drink-driving accidents on New Year’s eve, will begin from 6pm on 31 December and end at 6am on 1 January 2015.
Those who enter the promotion code MADDNYE when booking a cab on New Year’s Eve will trigger the donation.
Last year 70 people died on 31 December due to drunk-driving and this year the companies hope to help the charity Read full story ›
Source: The Drum
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