Ad spend in the UK has hit a record high, rising 8.2 per cent to over £4.7bn in the first quarter of 2015, and is set to outpace the rest of Europe this year and next.
The figures, released today (28 July) by the Advertising Association/Warc defied concerns from some media observers that Europe’s economic uncertainty would see advertisers tighten purse strings.
Spend on what the report deemed traditional display advertising, including television, radio and outdoor, spurred the record growth, rising 11.5 per cent to hit £1.2bn in the quarter. Display advertising also enjoyed a particularly strong quarter, growing 8.5 per cent Read full story ›
Source: The Drum
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