By Thomas Hobbs

With the Covid-19 pandemic set to land a potentially devastating blow on the UK economy, the country’s B2B marketers are split on whether they’ll be able to find a way to succeed.

Nearly half (45%) of B2B marketers said they way either extremely or pretty confident they know how to achieve success in a country impacted by the coronavirus, according to new data from CogniClick, which surveyed 150 of the UK B2B marketing professionals. However, with only 40% of respondents confident they will receive an ROI on their current marketing campaigns, it’s clear the B2B sector is split, with Read full story ›

Source: The Drum