By Thomas Hobbs

The report says the majority of Brits value access to ad-funded services including television, print publications and radio at just £10bn, and claims they would not be prepared to meet the full cost of providing them should prices rise due to a fall in advertising revenues.

The £10bn valuation is almost a £5bn gap between perceived value and actual funding across newspapers, magazines, TV radio and online services, which received £14.34bn of advertising revenues in 2013.

“Of course businesses advertise to build brand and drive sales – not to fund the media,” admits Andy Duncan, president of Advertising Association and CEO of Read full story ›

Source: Marketing Week