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UK to be first country where over half of ad spend goes to digital, says GroupM

on Dec 1, 2014 | 0 comments

By Ishbel Macleod

In 2015, £1 of every £2 spent on advertising in the UK will go to digital and online media, research by GroupM has predicted.

This will make the UK the first country where over half of all ad spend goes to digital. Those who are set to follow include Sweden, where 47 per cent of total ad spend will be digital, Denmark (43 per cent), Australia (42 per cent) and Norway (40 per cent).

The research by the global media buying arm of WPP forecast that the total UK ad market will hit £15.7bn in 2015. Within this, a 12.7 per cent Read full story ›

Source: The Drum