Fiat 500 has scored the top spot this week with the help of British musician Tieks, bumping Boots’ No7 ad down to second place.
The London-based singer’s track provides an upbeat tune for the brand’s ‘Fresh’ campaign, a 20-second ad which premiers the dainty vehicle in red and yellow comparing the model’s colour palette to the freshness of a flower or a lemon.
There’s also some newcomers this week as late British rock legend David Bowie helps Heathrow airport score fifth place, while Ethan and The Reformation come in at number eight thanks to their toe-tapping rock score behind Wellman’s campaign. Read full story ›
Source: The Drum
Industry News
