Nescafe Dolce Gusto is the highest newcomer to the chart this week in at a respectable fifth place while the top four ads go unscathed.
The coffee’s ‘Will.I.Am’ campaign hit the chart thanks to Otis Reading. With music producer Will.I.Am starring in the ad, it shows how he would edit music together to portray the creation of a great coffee to highlight its new Dolce Gusto drink.
Elsewhere Apple has almost dropped out of the chart completely with only AC/DC’s Thunderstruck left in tenth place. The Happy Egg Co and BBC One have both also entered the bottom end of Read full story ›
Source: The Drum
Industry News
