Ukip has taken over Labour to become the second most popular political party on Facebook and acts in the same way as a brand to generate the greatest levels of engagement, according to figures released to The Drum by social analytics firm BirdSong.
In April, Conservative (169.268 fans), Labour (164,971 fans) Lib Dems (93,889 fans) and Ukip (92,5696 fans) made up the top four. However, this has dramatically changed for one party over the past month, with Ukip gathering over 80,000 fans during the period. It is now the second most liked political party, with over 172,000 fans, taking over from Read full story ›
Source: The Drum
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