Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing in boxing

on May 26, 2017 | 0 comments

By Tony Connelly

Gervonta Davis

Under Armour has agreed an endorsement deal with its hometown compatriot and one of boxing’s most exciting prospects Gervonta Davis.

The 22-year-old IBF super featherweight champion, who now holds a record of 18-0, joins the Baltimore brand’s roster of boxing brand ambassadors which now includes heavyweight champion Anthony Joshua and Mexican star Canelo Álvarez.

To mark the initiation of the partnership Under Armour featured Davis on a pair of billboards with the strapline ‘Baltimore’s Own’.

Loading…

Davis replaced the most decorated Olympian of all time and fellow hometown hero Michael Phelps, who previously adorned the Read full story ›

Source: The Drum