By Simon Kendall

With the rising cost of performance and install-based advertising, alongside the increase in high-profile app campaigns on TV (think Clash of Clans and Game of War TV spots), more and more app publishers are considering other channels for marketing and turning to TV advertising. App marketers are extremely performance-focused – an approach that may be initially difficult to bring from online and mobile digital advertising to the TV’s big screen. As such, there’s a growing need for accuracy in TV ad tracking and app performance technology, and the key challenge is that this is a truly complex and new market Read full story ›

Source: The Drum