By Ishbel Macleod

National Accident Helpline has unveiled a new ad today, bringing back the Underdog character created by Aardman Animations.

Advertising agency The Gate devised the advert, which features comic actor and presenter Joe Pasquale as the voice of the Underdog, while Brian Blessed is again the voice of the unseen corporate entity.

Beth Powell, consumer director at National Accident Helpline, said: “We are thrilled with this latest advert which conveys in a simple, visually arresting way that consumers don’t need to be daunted by the prospect of making a claim. Cutting through jargon and simplifying the legal process is at the core of Read full story ›

Source: The Drum