Meet Kim, 34. She’s a prolific user of social media, tweeting and posting on Instagram continuously. She’s entrepreneurial – a modern self-made woman, and craves the respect of her peers. She’s your typical millennial.

Malala, at 17, is half Kim’s age. She’s less interested in keeping up with the newest trends, and more likely to be focused on self-progression. She’s aspirational, vocal and influential. She’s also a typical millennial.

Reality star Kardashian and Nobel peace prize-winner Malala Yousafzai, along with MP Pamela Nash, all share a generational tag, they’re in the same 16-to-34 group that advertisers target, but they couldn’t be more Read full story ›

Source: The Drum