The Future of Commerce is a joint research initiative between Omnicom’s media and commerce agencies, OMD and Omnicom Commerce Group (OCG) and will launch with a mini-documentary exploring insights into consumer behaviours with some of the world’s leading brands at Cannes Lions 2021.

Offering a shared media and commerce perspective on one of the industry’s hot topics, ‘Future of Commerce’ is a global research study tracking how shopping habits changed over the last year, while also predicting which changes are temporary or are here to stay.

Built in conjunction with GlobalWeI, the quantitative research will gather data from respondents in the UK, Read full story ›

Source: The Drum