By Shawn Lim

The world’s largest FMCG company has made a commitment to fight stereotypical representation in every industry, and is leading from the front with its ‘Unstereotype’ campaign.

“The ‘Unstereotype’ campaign is applicable to everything we do in life, from politics, to education, music and advertising. For Unilever, we wanted to do something that is close to home like our advertising and our workforce, and everything that impacts our core business,” Aline Santos, global executive vice president of marketing, and head of diversity and inclusion at Unilever tells The Drum at Spikes Asia.

“The potential of “Unstereotype” can Read full story ›

Source: The Drum