By Seb Joseph

Unilever’s chief marketing officer Keith Weed has emphasised how it is moving marketing beyond brand development alone, and in doing so sustainably generate new revenues from services instead of ads.

Integration, whether its agencies, sustainability strategies or at market level, is the biggest challenge for the top marketer at the world’s second biggest advertiser. Weed’s task, similar to those of his peers, is further complicated by the pace people are adopting new technology, making integration for a brand’s sake one of the biggest obstacles he as the business moves forward.

The challenge of integration has never been such a big and central Read full story ›

Source: The Drum