By John Glenday

Unilever’s Sure deodorant brand has taken to the pages of The Telegraph, Metro, The Guardian and The Times today in a coordinated print execution promoting inclusive design.

The pan-broadsheet push, devised by Wunderman Thompson, seeks to ensure inclusive design principles extend beyond the Paralympics in Tokyo to everyday life here at home.

Headlined ‘The world is a great place for people with disabilities’, the feel-good campaign addresses the uncomfortable truth that this is only true for Paralympians for two weeks every two years, with everyone else left to struggle on as before.

Addressing the elephant in the room via the small print, Sure Read full story ›

Source: The Drum