Uniqlo’s latest campaign for its Lifewear range stars sporting names Roger Federer and Anna-Carin Ahlquist and artists such as Futura, but the focus on R&D and diversity is driving the strategy. The Drum finds out what’s behind this action.
Uniqlo’s mission is to “improve the lives of everyone through clothes,” according to Singapore marketing director Joyce Tan, and this is the crux of its current marketing strategy. The result of this is a major campaign for the Lifewear range of clothing, which centers on the message of ‘made for all’.
“Innovation is heralded as Uniqlo’s number one priority. Our Lifewear Read full story ›
Source: The Drum
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