Italian fashion brand United Colors of Benetton (UCB) has rolled out a campaign to raise awareness about integration through picture storytelling.
As part of the campaign, Italian photographer Oliviero Toscani pictured 10 children representing different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who’s reading Pinocchio. Toscani will further help with the rebranding of UCB.
Toscani said: “Integration is a major issue in our world today. The future will hang on how, and to what extent, we use our intelligence to integrate with others and to overcome fear.”
Sandeep Chugh, managing Read full story ›
Source: The Drum
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