Telenovelas are known for their fiery passion and drama. That same passion is playing out this upfront season, as Univision Communications and NBCUniversal’s Telemundo Enterprises battle for the attention of US Hispanic audiences and the advertisers attempting to reach them.
During Univision’s upfront press preview and Telemundo’s livestreamed upfront, the battle lines were made clear. The two Spanish-language broadcast powerhouses are competing with star-studded scripted and live programming, splashy entertainment, and championship soccer. Executives from each company touted the engagement levels of their audiences, the quality of their content and the opportunities for advertisers.
One thing both companies agree on — and Read full story ›
Source: The Drum
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