Unruly has launched its Video Lab and Pulse tools in APAC to help brands improve their online video ads and avoid further adoption of ad blockers.
The company cited recent research it conducted around ad blocking, which found that 90 per cent of people in the region would use software to limit ads if there were too many or if they found them “creepy”.
To help brands and agencies avoid this, Unruly has launched its Video Lab in its APAC regional headquarters in Singapore. The tool, which is live in other key markets already, uses data and research to help brands learn Read full story ›
Source: The Drum
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