After successive quarters of doom and gloom from the IPA’s financial confidence report, marketers are finally looking positive, with 2024 expected to be a strong year for budget growth.
The latest IPA Bellwether report has revealed that UK marketers’ budgets have enjoyed their biggest boost in a decade despite the economy still teetering on the brink of recession.
The quarterly temperature check of 300 UK marketers found that over a quarter of respondents (26%) had their marketing budgets revised upwards in the final quarter of 2023, which is more than double the number that had budgets cut (11.3%).
The report’s optimism is in Read full story ›
Source: The Drum
Industry News