By Gillian West

BBDO New York has created a mockumentary-style spot to support Snickers new ‘Hunger Bars’ push.

Crowned US Ad of the Week, the spot follows Snickers’ decision to change the logo on the candy bar to reflect common hunger symptoms including Sleepy, Feisty, Loopy, Spacey and more, forming part of the brand’s on-going ‘You’re not you when you’re hungry’ campaign.

The spot show how Snickers has solved the hunger problems of those dialling its 1-844-Hunger-Bar helpline where an operator determined each symptom sending a corresponding hunger bar via bike messenger.

Credits

Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Read full story ›

Source: The Drum