By Minda Smiley
Lady Gaga and Tony Bennett’s rendition of ‘Baby, It’s Cold Outside’ for Barnes & Noble’s holiday commercial has been voted by US Creative Work readers as Ad of the Week.
The two musicians recently wrapped up a world tour promoting their album ‘Cheek to Cheek’ and are now starring together in the book retailer’s ad.
Created by Roberts + Langer DDB, 30-second and one-minute versions of the spot started airing in mid-November across networks including ABC, NBC and CBS.
Grammy award-winning Jonas Akerlund directed the video.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that Read full story ›
Source: The Drum