By Danielle Long

US performance marketing company Wunderkind has launched in APAC in a bid to grab a stake in the region’s booming ecommerce markets.

The martech business has opened its doors in Sydney, Australia, appointing Jamie Hoey, the former managing director of digital agency Croud, as country manager.

Wunderkind already has experience in the market through its global clients such as Glue Store, HelloFresh and Uniqlo.

Hoey told The Drum Wunderkind aims to expand quickly, winning local clients and building its local headcount. The company is keen to capitalise on Australia’s booming ecommerce markets, which is projected to grow 14% to pass $69bn by Read full story ›

Source: The Drum