Usain Bolt has reprieved his role in Virgin Media’s latest ad campaign, which sees the athlete playing a whole family of characters, to promote the broadband provider’s new 152Mb service.
Launched today (28 February) the new TV, outdoor and online campaign showcases Britain’s “fastest widely available broadband” as well as the start of the company’s programme to boost speeds for existing customers.
The ad, created by BBH, opens with the whole Bolt family simultaneously using Virgin Media’s broadband service on a variety of different devices. Sir Richard Branson then swoops in on a rocket ship to boost their broadband, “supercharging their online Read full story ›
Source: The Drum
Industry News
