By Rebecca Stewart

Volvo and Valenstein & Fatt (aka Grey London) have been named the winners of Channel 4’s first ever annual ‘Diversity in Advertising Award’.

An ad created for the brand by the London-based shop will receive £1m worth of airtime in the autumn as part of Channel 4’s push to improve diversity in advertising every year until 2020.

Earlier in 2017 the broadcaster announced it would offer advertisers a significant amount of free commercial airtime in exchange for an ad focused around a non-visible disability, such as autism, Alzheimer’s or deafness.

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Source: The Drum