It all started in California in 1966. Brothers Paul van Doren and Jim van Doren, along with partners Gordon Lee and Serge Delia, opened The van Doren Rubber Company on March 16. Their first shoe, the Vans #44 deck shoes, are born. Fifty years on, the brand has grown to become a worldwide phenomenon, sporting over 585 retail stores and selling its wares in 18 ecommerce markets. While the brand has been resolutely tight-lipped about its financials, it is projecting business growth of $2.9bn in 2017.
Neil Schambra Stevens, VP of marketing EMEA at Vans, believes the brand truly deserves to Read full story ›
Source: Marketing Week
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