Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products.
The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it comprising almost 60% of digital display spend in 2018 according to research from eMarketer.
On top of partnering with Microsoft earlier this year to add its native formats to the likes of MSN, Outlook and Xbox properties, the company has also <a target=_blank Read full story ›
Source: The Drum
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