Piaggio India’s Vespa and Aprilia are aiming to create awareness and support the fight against HIV/AIDS in its latest campaign.
The campaign was conceptualised by Dentsu Webchutney educates people about a charity called ‘Red’ founded by Bono and Bobby Shriver which helps fight against AIDS.
Ashish Yakhmi, 2W business head at Piaggio India said: “Piaggio has successfully created the premium positioning in the 2 wheeler segments with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are Read full story ›
Source: The Drum
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