Vevo is quickening plans to win round the advertisers reassessing their relationship with Google, but the music video giant appears to be treading carefully so as not to bite the YouTube-shaped hand that feeds it.
Vevo is one of YouTube’s largest content partners, but in light of the furore around Google’s brand safety the music video platform has positioned itself as an “oasis in the desert”.
In a timely pitch to advertisers this week, chief sales officer Kevin McGurn appeared to argue in a blog post that Vevo is safer than YouTube while affirming his belief that Read full story ›
Source: The Drum
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