Katherine Tooley, Vice Media Group’s senior vice president of experiential, and chair of The Drum Awards for experience, discusses the future of experiential marketing following a difficult year for the sector.
As people are spending more time at home and are able to consume events in a digital format, how has Vice configured its strategy to interact with its audience?
Ironically Vice, Refinery 29 and all Vice Media Group were pretty well suited for this moment because we are a digital media company first. Much of what we do in the experiential and live events world already had a Read full story ›
Source: The Drum
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