Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption

on Mar 23, 2016 | 0 comments

By Jonathan Bacon

Keith Weed and Shane Smith
Unilever’s Chief marketing and communications officer Keith Weed (left) and Vice Media co-founder and CEO Shane Smith (right)

Shane Smith is shaking up the established media industry in his role as co-founder and CEO of Vice Media. The company, which is best known for its edgy news and culture website Vice.com, this month announced plans to launch its first TV channel in the UK, Viceland, through a partnership with Sky (see Vice shakes up the TV market). This comes amid a period of rapid expansion for Vice as a global multimedia brand, including the recent launch of Viceland in the US.

Although Read full story ›

Source: Marketing Week