By John Glenday

Virgin Active is helping gym goers to get more from their workouts by offering a pair of buttock clenching ‘smart pants’ based on David Beckham’s posterior.

Complete with their own built-in pedometer the cheeky garment counts its proud owner’s buttock clenches to help people tone up their behinds via a slim ‘Clench Counter’ waistband.

The Smarty Pants have been developed in tandem with the bum selfie craze, otherwise known as the ‘belfie’, and can be worn in the office, at home or in the restaurant for an all-day workout.

Virgin Active’s Tong Incheek, said “The nation’s obsession with twerking, Kim Kardashian and the Read full story ›

Source: The Drum