By Shawn Lim

Porsche recently hosted its first regional esports tournament, the Porsche Asia Pacific Forza Cup, reaching over 24.7 million people in the region. Janine Dietzel, the experiential marketing manager at Porsche Asia Pacific, takes The Drum inside the carmaker’s esports strategy.

The German carmaker has been synonymous with motorsports throughout the years, but Dietzel says the brand has also come to realise that nowadays, for many others, the thrill of driving is also experienced in the digital world of esports.

This push into esports also came at an opportune time for Porsche. For a time, esports became the only ‘competitive sport’ going, providing Read full story ›

Source: The Drum