By Seb Joseph

The financial firm has publically revealed its misgivings about the transparency of the bidding process for the 2018 and 2022 World Cups. By doing so, it is looking to force football’s governing body into resolving the conflicting views around an investigation into both bids, which are alleged to have been awarded to Russia and Qatar illegally.

Visa said it is “troubled” by the ensuing furore from both the public and the media and has insisted to FIFA that it take a more proactive approach to tempering the mounting concerns. The organisation has denied any wrongdoing in the days since <a target=_blank href="http://www.marketingweek.com/2014/11/24/coca-cola-slams-disappointing-world-cup-bidding-report/" Read full story ›

Source: Marketing Week