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Visa threatens to pull its FIFA sponsorship amid ongoing corruption scandal

on May 28, 2015 | 0 comments

By Thomas Hobbs

Coca-Cola logo

“Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere.

“Visa became a sponsor of FIFA because the World Cup is one of the few truly global sporting events with the power to unite people from around the world through a common love of football. Our sponsorship has always focused on supporting the teams, enabling Read full story ›

Source: Marketing Week