VLG Marketing has acquired the Atlanta startup Burner Rocket to expand its portfolio.
The acquisition will enable VLG to offer its clients a direct mail experience. The Dallas-based digital marketing agency continues to focus on offerings that addresses shifts in business-to-business marketing strategies with the advent of account-based marketing (ABM) and account-based selling (ABS).
SalesWise chief technical officer Jason Parekh said: “After seeing low efficacy of existing marketing technologies, we leveraged economies of scale allowing us to ship full-service cell phones to key accounts.
“They open the box, we call the phone crazy idea but it performed phenomenally to get Read full story ›
Source: The Drum
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