Vodafone has ramped up its ambitions to become the provider of choice for young people with the launch of Voxi – a standalone, SIM-only network designed for under 25s that is putting young creatives at the very heart of its marketing strategy.
Voxi aims to entice a young audience by taking the use of selected social and chat apps out of data allowance calculations. Users will be able to access Facebook, Facebook Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter and Viber without cutting into their 30-day 4G plans, providing they have at least some data available.
To complement the offering and ensure Read full story ›
Source: The Drum
Industry News
