Vodafone has brought back its famous pug Cheeka in its latest TVC campaign, with the aim to highlight the strengthening of its network.
The 360 degree campaign has been conceptualized by Ogilvy & Mather India. The six week campaign will run across OOH, radio, print and digital.
Siddharth Banerjee, executive vice president, marketing, Vodafone India, said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation Read full story ›
Source: The Drum
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