Vodafone has moved the final part of its global media account to GroupM to create a unified deal for its bespoke ‘Team Red’ arrangement with the agency.
The Australian media business has moved from another WPP AUNZ agency Bohemia to GroupM, marketing the final territory to move into the specially created Vodafone media unit at GroupM ‘Team Red’.
The telco has already put this unit live in all markets and it said it expected the Australian part of the agreement to be set up by 31 October this year.
Vodafone chief marketing officer, Loo Fun Chee, said: “Bohemia has been an instrumental partner Read full story ›
Source: The Drum
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