Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency.
The New York shop will pull together a bespoke team together with specialists from across a number of other WPP agencies.
WPP would not comment on which particular agencies it would be working with. However, a release noted expertise would be brought in to staff data intelligence, CRM, retail, the company’s website and ‘other key functions for the brand’.
The agency team will begin work immediately from New York, where Read full story ›
Source: The Drum
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