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WALK IT initiative launched by Crohn's and Colitis UK to raise awareness and funds in 2017

on Nov 1, 2016 | 0 comments

By Richard Draycott

Crohn’s & Colitis UK, the leading UK charity in the battle against Crohn’s Disease and Ulcerative Colitis, has brought TVC Group on board to promote WALK IT 2017, a nationwide walks programme to raise awareness of, and vital funds for, the conditions.

TVC won the brief following a competitive pitch and has been tasked with developing and implementing an integrated PR, marketing and comms strategy to support the objectives of the walks.

Every 30 minutes, someone in the UK is diagnosed with Crohn’s Disease or Ulcerative Colitis, the two main forms of Inflammatory Bowel Disease (IBD).

TVC won the brief following a competitive Read full story ›

Source: The Drum