With the gaming space becoming ever more saturated and the battle for visibility on several digital storefronts intensifying, independent creative agency Waste has developed a remuneration model that provides games companies with the marketing they need in exchange for a share of long-term sales revenue. The Drum questions Visar Statovci, the agency’s co-founder and managing partner, about developing the model.
The product, called Upstart, has been created to bring in up-and-coming independent gaming clients. Revenue share, or work-for-equity, is a marketing remuneration model often employed in the world of startups. It appears to have applications in gaming too.
Indie companies, often Read full story ›
Source: The Drum
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