Asda has revealed its Christmas ad campaign, a departure from last year’s fast-paced, product-packed spot in favour of an emotional story about a little girl and her brother spreading joy through a Northern town.
A two-minute spot (shown above) was aired on ITV during The X Factor: Celebrity.
Called ‘Let’s make Christmas Extra Special,’ the aims to shows the effect that a little act of generosity can have.
It’s set to a live orchestral performance of ‘Lighting Up Christmas’ composed by Rohan Stevenson and James Radford and opens with Tilly, a little girl who spots the Northern lights. Remembering something her grandfather said, Read full story ›
Source: The Drum
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