The e-commerce director at Waterstones has a firm stance when it comes to what the high street will look like in 10 years (“probably not much different”) but claimed that those retailers likely to thrive between now and then are channeling their immediate efforts into the unsexy task of fixing the basics of the on and offline experience.
It comes amid a surge in tech companies promising retailers a myriad of solutions and innovations to help woo more customers through their doors. As Mobile World Congress draws to a close, it’s clear such conversations around things like artificial intelligence and virtual Read full story ›
Source: The Drum
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