Google-owned maps app Waze has introduced ‘Waze Local’ to allow small businesses to buy advertising.
The local maps will feature three ad units namely branded pin, promoted search and zero-speed tracker which will appear on the top third of the user’s screen.
The branded pin will provide additional information to users on clicking, promoted search will give priority rankings to advertise in a search context by including brand logo and zero-speed takeover is a banner which appears during traffic stops.
There are also two primary offerings that feature different pricing for different segments that is starter and plus. Starter Read full story ›
Source: The Drum
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