Over the weekend Snapchat rebranded to Snap Inc, the move was engineered to reflect the startup’s wider ambitions and coincided with the launch of its new product, Spectacles.
The name of the messaging app remains unchanged, and the brand refresh will only affect its parent company, with chief executive Evan Spiegel noting this will make it easier for users to search for “the fun stuff and leave Snap Inc for the Wall Street Crowd”.
Taking to the stage yesterday (26 September) at Ad Week New York, Snap I chief strategy officer Imran Khan explained the decision and also unveiled some fresh Read full story ›
Source: The Drum
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